G Ganesh Das , Head – Collaborations, Innovation and R&D, Tata Power Delhi Distribution Limited; CEO, Clean Energy International Incubation Centre (CEIIC)
Dr. G. Ganesh Das is a PhD in the area of Strategic Marketing & Consumer Behaviour
from Indian Institute of Technology, Delhi, India, Post Graduate in Management and
LLB from University of Delhi besides having an executive qualification on Export
Management from Indian Institute of Foreign Trade. He is a Visiting Scholar at
Massachusetts Institute of Technology, Cambridge, Massachusetts, USA and Honorary
Fellow at the Centre of Urban Energy in the Faculty of Engineering and Architectural
Sciences, Ryerson University, Toronto, Ontario, Canada.
Professional experience spans around 32 years in the area of Technology
Management, Collaborations & Partnership Development, Strategy Planning,
Innovation Management, Consumer Management, Digital & Business Intelligence,
Corporate Performance Management, Business and Market Development, customer
relationship management in the area of Power, Smart Grid, Technology, Solar
Renewables, Electric Vehicles Infrastructure, Automotive, Services across
international geographies. Has done significant researches in the areas of consumer
behaviour and strategy with papers written on the subject in international Journals.
He has also co-authored a book ‘Aesthetics in Marketing’ published by Sage
Publications, Los Angeles, London, New Delhi and Singapore.
He was the part of the global team involved in conceptualizing, development and
enablement of “Smart Grid Maturity Model” (SGMM) whose rights now rests with
Software Engineering Institute (SEI), Carnegie Mellon University (USA). One of his key
areas of interest is looking at how changing technologies derives from and improves
quality of consumer life with papers published in the areas of energy management
technologies and strategies in the demand side management of energy. He has
presented papers and participated in panel discussions in more than 50 international
conference in relation to electricity distribution, energy and Smart Grid including
Electric Vehicles and Renewables.
He is also involved in policy advocacy with multiple stakeholders such as NITI Aayog,
Ministry of Power, Central Electricity Authority, Department of Science and
Technology, Department of Heavy Industry and Bureau of Indian Standards to develop
regulations and framework for the optimised integration of the emerging technologies
to the current network system.
He is also a member of the teams working on developing solutions to integrate
futuristic technologies such as Utility level storage systems, Micro Grid Systems, Home
Automation Systems, Electric Vehicle Charging Infrastructure and Renewable Power
Systems for the power distribution companies. The primary objective of the integrated
solution is to build a scalable and cost effective model for the DISCOMs.
He is been with Tata Power Delhi Distribution Limited (TPDDL) since 2005, and has
held positions as Head of Consumer Accreditation Cell, Head of Strategy and
Performance Management, founded and headed Smart Grid Group and rolled out one
of the country’s first Advanced Metering Infrastructure with Auto Demand Response
Project and a comprehensive Smart Grid Technology Roadmap for TPDDL. Until
recently he was heading Strategy, Business Excellence, Collaborations and Digital &
Business Intelligence. He presently holds position of Head Collaborations, Innovation
and R&D at TPDDL.
He is the Chief Operating Officer of the Clean Energy International Incubation Centre
(CEIIC). CEIIC is an initiative of Department of Biotechnology, Government of India and
Department of Science and Technology, Government of India in collaboration with
Tata Trusts, Tata Power, and Tata Power DDL. CEIIC has a mandate to catalyse
disruption in the energy technology space by supporting ventures, start-ups, and
innovators through incubation where we provide technical and commercial expertise,
state of the art lab facilities through Tata ecosystem and our partners in academia,
and seed funding for early stage start-ups. CEIIC is designed to provide state-of-the-
art lab facilities and world class infrastructure, strong strategy and go-to- market
support, mentorship by a curated set of the most qualified experts, specialists and
sector leaders, access to test beds on the ground for trials and field testing, a gateway
to a diverse and large investor ecosystem, soft landing assistance for innovations
wishing to become involved in the energy ecosystem; and assistance for innovations
seeking to expand in India.